Kuala Lumpur becomes the capital of the Asian football industry


KUALA LUMPUR, Malaysia, April 11, 2019 (ANTARA/Bernama-AsiaNet) —

Asia’s inaugural World Football Summit (WFS) lands in Kuala Lumpur, Malaysia to inspire and empower the Asian football industry

On April 29-30, the inaugural World Football Summit Asia (WFS Asia) will bring together nearly 2,000 sports and football industry professionals to discuss the industry’s most relevant topics and generate business opportunities at Kuala Lumpur, Malaysia.

The two-day summit will see the Sunway Pyramid Convention Center bring together international attendees from over 50 different countries. It is expected to host more than 22 exhibitors of which 70% will be executives and accompanied by more than 70 football clubs, transforming the summit into a congregation of who-is-who of the Asian and international football industry.

Speaking at the pre-summit press conference, Mohan Rajaratnam, CEO of World Football Summit Asia, said: “Football is the most globalized sport in the world, transcending borders and overcoming differences in culture and background. origin, uniting people through a common passion. Starting with Malaysia, the summit aims to raise the level of awareness and share industry knowledge to improve and strengthen various aspects of gaming in Asia as a credible industry platform. The game is truly loved by everyone in the region and there is a lot of potential to be discovered and developed to raise the overall standards of the Asian football landscape.

Summit components will include both a main stage and industry talks where companies and clubs will share, discuss and present their ideas, industry trends to the public, an exhibition area where companies will exhibit and will present their latest products and services, a networking space in which certain platforms will be offered to participants to meet and generate opportunities and the StartCup, a competition in which a selection of 7 startups will present their business idea to entrepreneurs, investors , business and media.

LaLiga, the global partner of WFS, shared: “Since its inception, we have supported WFS in its initiative to organize an international edition, and it was clear that Asia was the right place to start because the majority of the population world is located here. Kuala Lumpur is a great choice due to its strategic location, large existing fan base, outstanding football culture and growing economy with rising purchasing power. We are extremely confident that the first edition of the summit outside of Europe will be a huge success contributing to the development of football in the Asian region”, – Ivan Codina, Managing Director of SEA, Australia, Japan and South Korea, LaLiga.

The summit boasts a list of top-class speakers such as Oscar Mayo, LaLiga’s Director of International Development, HRH Tunku Ismail, MFL President; Dato’ Windsor John, AFC General Secretary; Luis Vicente, Director of Digital Transformation and Innovation at FIFA, Pere Guardiola, Founder and CEO of Media Base Sports. Over 60 speakers will discuss topics related to the importance of the Asian football industry, the emergence of esports, fan engagement, the media rights landscape, women’s football, anti- privacy, technological innovation in the game and many more. Top clubs and leagues such as FC Barcelona, ​​Juventus, Arsenal, Manchester United, Paris Saint Germain, Borussia Dortmund, La Liga, Bundesliga and Premier League will participate among the biggest commercial brands such as Rakuten, DAZN, AON, Twitter and Lagardère at the top.

Plus, we have more exciting highlights from the summit. This includes the first-ever eSports-Football Championship (EFC), which takes place just before the summit. Endorsed by EA Sports, we will have 32 esports athletes from 15 different countries in Asia competing in the tournament. Additionally, a grassroots initiative called Project Kick-Off will be launched based on a partnership between the World Football Summit (Asia) and Habitat for Humanity, an international NGO. As part of this partnership, various football clubs and players will lend their time and expertise to convey an important life
skills to children and empower them to develop a sustainable life in underserved communities. Additionally, the summit will host friendly matches between La Liga and ASEANS football legends. These legends will include Fernando Morientes, Luque, Christian Karembeu, Gaizka Mendieta, Zainal Abidin Hassan, Fandi Ahmad, Le Cong Vinh, Bambang Pamungkas and many more.

Tickets for the WFSA are currently available for purchase online. For registration and event details, please visit https://asia.worldfootballsummit.com. For any registration request, please
contact [email protected]

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Name: Hilman Shukor
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Tel: + 013-223 1332
Email: [email protected]

Source: Essence Communications Sdn Bhd

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