Liverpool FC win top football industry award



Liverpool Football Club has been recognized as a leader in online matchday innovation after winning the Best Use of Technology award at the 2021 Football Business Awards.

The club were crowned the winner of the distinction after impressing the judges with the launch of its forward-thinking Match Center Platform.

In collaboration with Monterosa – an industry-leading innovator in real-time engagement in interactive experiences – the club developed Match Center to give fans access to a range of interactive and gaming experiences, including including line-up and score predictors, polls, trivia, votes, live audio commentary, videos and social coverage, all supported by a live text commentary stream of every Liverpool first team game.

What started as a new way to keep fans engaged during lockdown times quickly turned into a fun and dynamic approach to keeping the interaction and passion going as fans returned to stadiums, before, during and after games. .

Drew Crisp, senior vice president of digital at Liverpool FC, said: “We are determined and determined to constantly find new and better ways to interact with our fans, wherever they are in the world. We must always do our best to make sure that we take advantage of the opportunities that technology gives us so that we can engage every day and satisfy the fan’s appetite for any LFC.

“Our Match Center platform is the perfect way to bring our supporters closer to the club on match day and truly immerse them in the whole experience, from preparation to live match commentary. I am extremely proud to see that our work has been recognized with such a prestigious industry award.

Tom McDonell, co-founder and CEO of Monterosa, said: “It is a great honor to be recognized for our innovation and a privilege to work with the inspiring team at Liverpool Football Club. This is just the start of an exciting interactive journey and we ‘look forward to developing the best possible experiences for fans around the world.’



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