The only thing that’s unprofessional about college football is how it treats student-athletes.
Here comes a shock to some. College football is a money-making business and depends on cheap labor to keep the product going. Players make a deal in that they could get a relatively inexpensive educational opportunity in return for their services. But college sports have and continue to treat athletes like nothing more than meat on the hook, which was the title of a 1972 book about the University of Texas football team. Athletes are easily eliminated. The big college football poohbahs decided to expand the College Football Playoff Tournament not because players want to pay for extra games or customers want more games. No, there is money to be made from TV and streaming networks and platforms. The number of teams competing for the college football crown increases from four to 12 and the new playoff system may be in place by 2024 although it may start in 2026 after all there has to be a plan to make sure everyone is happy with how the TV and the marketing money is distributed. There are hundreds of millions of reasons for this or rather hundreds of millions of dollars to distribute.
But not a penny will flow into the pockets of the players. The student-athletes, the stars of the show. After all, without gamers, there are no television and streaming dollars heading to colleges and universities. Of course some of the players can get paid through marketing deals which can be very lucrative, but they can’t get any money unless there are other artists and some of those artists do not receive marketing agreements. But everyone connected to the college football industry is happy because the money will flow. Players should see some of that money.
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